One of the up-and-coming teams in Formula One auto racing rolled out a surprising new paint scheme today.

Historically the Mercedes-powered racers of the Force India team have sported a black and silver livery. But a new sponsor has changed all that!

BWT, an Austrian water purification company, hopes to make a splash in F1 in 2017 with the striking pink VJM10. This isn’t the first time BWT has used the pink race car to attract attention. A pink Mercedes harassed the German Touring Car Championship series on their behalf in 2015. But the announcement today marks a step up into the international spotlight, and the circus we know as Formula One.