F1 in the Pink

One of the up-and-coming teams in Formula One auto racing rolled out a surprising new paint scheme today.

Shop F1Historically the Mercedes-powered racers of the Force India team have sported a black and silver livery. But a new sponsor has changed all that!


Force India VJM10.jpgBWT, an Austrian water purification company, hopes to make a splash in F1 in 2017 with the striking pink VJM10. This isn’t the first time BWT has used the pink race car to attract attention. A pink Mercedes harassed the German Touring Car Championship series on their behalf in 2015. But the announcement today marks a step up into the international spotlight, and the circus we know as Formula One.

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