2020 Harley-Davidson GMC Sierra brings the iconic brand to a new truck

2020 Harley-Davidson GMC Sierra brings the iconic brand to a new truck

If you can ride ’em… haul ’em.
That might be the marketing mantra at Harley these days. Slumping sales despite an overall uptick in motorcycle market has the Motor Company looking for profits wherever they can find them. And one more special edition of America’s best selling vehiclke couldn’t hurt. Or could it?

The Harley-Davidson Ford F-150 rides alone no longer. Thanks to the Tuscany Motor Company, it now has a fellow truck associate to cruise with side-by-side on the open roads. Introducing the 2020 Harley-Davidson GMC Sierra, which will make its official debut at the 2020 Barrett-Jackson Scottsdale auction.

For years, a Harley-Davidson special edition package has been associated with the Ford F-150 nameplate. Although Ford does not offer a direct option from the factory, Tuscany Motor Company answered the demand and now builds truck packages that carry the famous American motorcycle name. With the direction of Harley-Davidson, Tuscany creates interior and exterior customizations that reflect notable and iconic features of the bikes.

This year is the first time Tuscany has ever offered a Harley-Davidson package on a GMC Sierra, and as expected, it’s pretty similar to the one offered on the F-150. The package includes at least 60 exclusive parts, and the Sierra is available in Onxy Black, Summit White, or Satin Steel Metallic. 

Source: 2020 Harley-Davidson GMC Sierra brings the iconic brand to a new truck