Last week General Motors unveiled their new logo. But criticism of the new design was swift… and harsh.
The familiar blue box is a 1964 model, designed by Alan Peckolick. It will be replaced with this rounded-corner design featuring lower case letters as part of the new Everybody In marketing campaign.
GM says the new design emphasizes the company’s shift to electric vehicles. Retaining the blue palette suggests a smog-free sky. An underlined M suggests an electrical plug if you squint. The use of lower case type offers “a more inclusive feel,” according to the corporate press release.
Criticism has been pretty universal on social media. Like “something from WordArt” wrote one critic, comparing it to a feature found in Microsoft Word. Comparisons to the Goodwill logo’s G were a common jab. The gradient color effect is also cited as giving the logo a dated look.
What do you think? Is the new logo really that bad? Or is the old one so iconic anything will be met with disdain?