Ever notice how few cars on the road today are an actual color?
Look around for a car that isn’t white or black or grey. Colors are rare.
But this monochrome trend could be changing.
Black is reportedly perceived by consumers as luxurious. Only about 20% of the new cars sold in America fall in the blue, red or green family.
A recent blog from Volkswagen of America explains why Americans seem to love colorless cars. And more interestingly… why that trend may be changing.